A spreadsheet for tracking budget pacing by hand — monthly budget, spend to date, projected pace, and a color-coded status per client and platform. Built-in formulas, no setup required.
What the spreadsheet can do by itself, versus what PaceWise automates for you.
| Spreadsheet | PaceWise | |
|---|---|---|
| Data updates | Manual | Every 15 mins |
| Multi-platform | Manual consolidation | Centralised |
| Forecasting | Formula based | Automated |
| Alerts | Manual | Automated |
| Custom billing cycles | Custom formulas | Supported |
| Client reporting | Separate workflow | One click |
Fill in each client's budget, platform, and spend to date — the sheet calculates the rest: ideal vs. actual daily pace, a projected end-of-cycle total, and a status flag, the same way PaceWise's dashboard does it.
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Download the TemplatePaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.