Why Pacing Is Harder Than It Should Be
Staying on top of spend still means exporting reports, updating spreadsheets and manually calculating where budgets are likely to land.
When something slips through, you often discover it after the budget has already been spent — and the quarter is harder to recover.
It should be a simple question from finance or leadership — not an afternoon of checking platform dashboards.
Everything You Need to Hit the Plan
Google, Microsoft and TikTok side by side, with a combined and per-platform dashboard. Meta is coming soon.
Spend against budget in real time, projected to month-end, with over, under or on-track status.
Calendar or custom cycles with rollover — set a custom monthly reset day and every pacing calculation follows it.
Anomaly detection flags runaway spend early, with alerts by email, Slack, Microsoft Teams or Zapier.
Ask plain-language questions about your live data and get an answer, not a report to build.
A summary of where every channel stands, delivered every Monday.
Straightforward Budget Management for In-House Teams
Set a monthly budget for each channel you run — Google, Meta (coming soon), Microsoft and TikTok — and PaceWise recalculates pacing every 15 minutes against trailing spend. Cross the 85–90% mark and an early warning lands in your inbox; reach 100% and auto-pause can stop the campaign automatically, if you've turned that protection on.
Every pause, budget edit or daily-cap change needs your confirmation first — PaceWise reads your accounts by default and only writes after you approve what's about to change, with a full audit trail for finance and leadership to check. Self-serve plans support up to 100 connected ad accounts, with role-based access so stakeholders can see pacing without touching live campaigns. New to the concept? See our budget pacing hub for the fundamentals.
Stop Rebuilding the Pacing Sheet
Start on the free Demo plan — sample data to explore, plus one real account of your own. No card needed.
PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.