Google Ads Moves Faster Than Spreadsheets Can Track
PMax spreads spend across Search, Display, YouTube and Shopping inventory automatically — great for performance, hard to track against a client's monthly number.
Google allows daily budgets to overdeliver on a given day, which averages out over the month but can still blow past a client's budget if nobody's watching.
Search, Shopping and Performance Max each pace differently. Checking all three per client, every day, is the job that eats your actual strategy time.
Everything You Need to Pace Google Ads Spend
Spend against budget in real time, projected to month-end for every client and channel.
Anomaly detection catches runaway spend early, with pause or budget-shift actions you confirm.
Client-ready PDFs with your agency’s logo, on weekly, fortnightly or monthly cycles.
Budget shifts between Search, Shopping and Performance Max campaigns, proposed by AI and refined by you.
Calendar or custom cycles with rollover, so pacing matches the way each client actually bills.
Invite your team with Admin, Manager or Viewer roles and assign clients to owners.
Connected Through Google's Own Ads API
Connect a Google Ads account from the Connect page — a standard OAuth login, no manual exports. PaceWise pulls every active Search, Shopping, Performance Max and Display campaign automatically and starts pacing against that client's monthly budget immediately, recalculating every 15 minutes against trailing spend.
When a client's spend crosses 85–90% of budget, PaceWise emails an early warning. If spend still reaches 100%, auto-pause stops the Google Ads campaign automatically — a safeguard you can turn off per client if you'd rather handle it yourself. Nothing changes without you: PaceWise is read-only by default, and only pauses a campaign or edits a daily budget after you confirm it on-screen, with every change logged to an audit trail. New to the concept? See our budget pacing hub for the fundamentals.
How do I stop Google Ads overspending?
PaceWise syncs Google Ads spend every 15 minutes and compares it against your budget's ideal pace, so overspend risk is visible in real time rather than after the invoice lands. Auto-pause is on by default per client — once spend hits 100% of budget, the affected Google Ads campaigns pause automatically — and an optional Early warning alert can notify you at 85–90% of budget, giving you time to react before that happens.
Put Your Google Ads Budgets on Autopilot
Priced on ad spend, not per seat — unlimited clients and team members on every plan. Start on the free Demo plan, no card needed.
PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.