–90% reporting time
Keeping 30+ Client Budgets on Track
BRG Digital managed paid campaigns across multiple clients and advertising platforms. Keeping each budget on track meant bringing together spend data, checking pacing and forecasting how much would be spent by the end of each budget period.
As the client portfolio grew, the agency's manual workflow became increasingly time-consuming. The team needed to spot overspend and underpacing earlier, accommodate different billing cycles and deliver clear client reports without adding more administrative work.
Before PaceWise: ~28 Hours of Manual Work Each Week
The agency's budget monitoring and reporting workflow required approximately 28 hours each week. The team logged into individual advertising platforms, exported spend data, updated pacing spreadsheets and recalculated remaining budgets and daily spend requirements. Client reports were then prepared separately.
This repeated process made it harder to maintain a current view across the portfolio and left less time for campaign optimisation and client strategy.
One Dashboard for PPC Budget Monitoring
BRG Digital introduced PaceWise to centralise budget monitoring and simplify reporting. PaceWise is a next-generation, AI-powered PPC budget pacing and management platform built for agencies and performance marketing teams.
With spend and pacing information brought together in one dashboard, the team could:
- Monitor spend across Google Ads, Microsoft Ads and TikTok Ads.
- Identify accounts that were on pace, overpacing or underpacing.
- Forecast end-of-cycle spend and review remaining budgets.
- Track budgets against each client's billing cycle.
- Receive alerts and investigate unusual spending patterns.
- Generate client-ready, white-label reports more efficiently.
The team could focus its attention on accounts requiring action, using pacing signals and forecasts to inform budget decisions.
Faster Pacing Reviews and Client Reporting
Centralised monitoring reduced the need to rebuild spreadsheet calculations and repeatedly review each account in isolation, freeing up time for campaign optimisation and strategy.
PaceWise's reporting tools helped the team turn budget information into client-ready reports with less manual preparation.
Clearer visibility into budget risks
With pacing status, forecasts and alerts in one place, the team could identify budgets requiring attention and respond earlier. This gave BRG Digital a more consistent way to monitor potential overspend, underpacing and unusual spend across its client portfolio.
Results are approximate and reported by BRG Digital. The 28-hour baseline covers the previous overall workflow; the pacing and reporting reductions apply to their respective activities.
More Time for Performance.
A Clearer View of Every Budget.
For BRG Digital, PaceWise helped turn a time-intensive monitoring and reporting workflow into a more efficient process. The agency gained a central view of client budgets while reducing the manual work involved in pacing reviews and report preparation.
Simplify Your Agency's PPC Budget Management
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PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.