Knowing which accounts are drifting shouldn’t mean messaging every account manager and waiting for spreadsheets.
When a client’s budget is off, you need to know straight away who owns the account and what’s being done.
Automation tools that act on their own are a liability when it’s someone else’s ad spend.
Every client and channel at a glance, with over, under or on-track status and the accounts that need attention surfaced first.
Invite your team with Admin, Manager or Viewer roles and assign clients to owners.
Read-only by default. Pauses and budget edits only ever happen when someone approves them.
A full audit trail records who approved what and when — so client questions have a straight answer.
Every plan is priced on ad spend, not seats — add everyone who needs access.
Google, Facebook and Microsoft login for the whole team.
Every account your team manages gets a monthly budget and a pacing calculation that reruns every 15 minutes against trailing spend, so you can see who's on-track and who's drifting without asking. Cross 85–90% of budget and an early warning goes out; hit 100% and optional auto-pause stops the campaign before it becomes a conversation with the client.
PaceWise is read-only by default — pausing a campaign, shifting a budget or editing a daily cap only happens after someone on your team confirms it, and every change is recorded in an audit trail you can review. Admin, Manager and Viewer roles let you control who can make changes versus who can only watch, so a junior team member can't push a live edit by accident. New to the concept? See our budget pacing hub for the fundamentals.
“We used to find out about an overspend when the client did. PaceWise flags it days out, and the fix is one confirmation away — it has taken budget panic out of our month-end entirely.”
Unlimited team members on every plan. Start on the free Demo plan, no card needed.
PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.