The Month-End Every Agency Knows
Most agencies find out a client overspent when the invoice arrives — when the budget is already gone and the client conversation is already awkward.
Pulling numbers from every platform, stitching spreadsheets and writing the story for each client turns month-end into days of admin.
Checking Google, Microsoft and TikTok one client at a time means the account that’s drifting is often the one you haven’t opened yet.
Everything Your Agency Needs to Keep Client Budgets on Track
Spend against budget in real time, projected to month-end for every client and channel.
Anomaly detection catches runaway spend early, with pause or budget-shift actions you confirm.
Client-ready PDFs with your agency’s logo, on weekly, fortnightly or monthly cycles.
Budget shifts between campaigns on the same channel, proposed by AI and refined by you.
Calendar or custom cycles with rollover, so pacing matches the way each client actually bills.
Invite your team with Admin, Manager or Viewer roles and assign clients to owners.
Budget Management That Scales With Your Portfolio
Every connected account gets a monthly budget and a pacing calculation that reruns every 15 minutes against trailing spend. When an account crosses 85–90% of budget, PaceWise emails an early warning before anything is at risk. If spend still reaches 100%, auto-pause stops the campaign automatically — a safeguard you can turn on or off per client, separate from the early warning.
Nothing changes without you. PaceWise is read-only by default and only pauses a campaign, shifts a budget or edits a daily cap after you confirm it on-screen — every one of those changes lands in an audit trail your team can review. Self-serve plans support up to 100 connected ad accounts per agency, with Admin, Manager and Viewer roles so you can assign clients to the right person without opening up billing or agency settings to everyone. New to the concept? See our budget pacing hub for the fundamentals.
“Monthly reporting used to cost us the better part of a week. Now it is a one-click white-label PDF with our logo on it, and the pacing story is already written for us.”
Put Every Client’s Budget in One View
Priced on ad spend, not per seat — unlimited clients and team members on every plan. Start on the free Demo plan, no card needed.
PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.