What happens if I go over my bracket?

Nothing breaks and nothing gets cut off — you keep working normally. We'll email you the first time your trailing spend crosses into a new bracket. Upgrading is self-serve from Billing whenever you're ready, and the prorated difference for the rest of your current cycle is charged right away — there's no wait until your next renewal.

Are there really no per-seat or per-client fees?

Correct. Clients and team members are unlimited on every paid plan — the bracket price is the whole bill. Connected ad accounts are capped at 100 per agency on self-serve plans (a shared platform-API limit), which comfortably covers the vast majority of agencies — Enterprise gets a higher custom cap. Pricing scales with the spend you manage, not the size of your team.

Is there a free plan or trial?

Yes — the Demo plan is free and needs no card. You get a sample client pre-loaded with realistic pacing data so you can explore right away, plus one real client of your own to connect and track.

Can I switch between monthly and annual?

Any time in one direction: moving to annual applies the discount immediately, whenever you like. Annual plans are prepaid, so we don't offer a self-serve switch back to monthly mid-term — cancel at your renewal date and resubscribe monthly if you need to change direction.

How does PaceWise pricing compare to other PPC/budget-pacing tools?

Most budget-pacing and PPC optimization tools only offer a 14-day free trial and charge $350–$900+/month once you're managing meaningful ad spend. PaceWise's Demo plan is free forever — not just a trial — and paid plans start at $45/month billed annually ($55/month billed monthly), staying at or below the lowest-priced options in the category at every spend bracket we've compared.

PaceWise

Why PaceWise

Pricing

More Features, Less Cost

Priced on Ad Spend, Not Per Seat

One price per spend bracket. Every feature, unlimited clients, unlimited team members — included on every plan. Pick the bracket that covers your monthly managed spend.

Most budget-pacing tools charge $350–$900+/month once you're managing meaningful spend — PaceWise starts at $45/month, billed annually.

See the full feature-by-feature comparison →

Your monthly managed ad spend

Up to $150k / month

$10k$150k$1M$5M$10M+

Covers ≤ $150,000 of trailing 30-day spend across all connected ad accounts.

Monthly

Cancel anytime

$259 /mo

Billed monthly. Everything included, unlimited clients and team members.

Start Free, Then Go Monthly

Annual

Save 17%

$215 /mo

Billed yearly at $2,580. Same features, lower rate.

Start Free, Then Go Annual

Free forever Demo plan — up to $5,000/mo, 1 client A sample client to explore, plus one real client of your own. No card needed — most budget-pacing tools only give you a 14-day trial.

Free Demo plan, no card Unlimited clients & team members Every feature on every plan Move bracket any time

No Feature Gates

Every Plan Includes Everything

There is no Pro tier holding back the features you actually need. The only thing that changes between brackets is how much ad spend you manage.

Pacing & Budgets

Combined + per-platform dashboard (Google, Microsoft, TikTok — Meta coming soon) Real-time budget pacing with over / under / on-track status Calendar or custom billing-cycle resets, with rollover

Automation & Protection

Auto-pause stops overspend the instant a campaign hits budget Auto-pacing keeps daily budgets on target automatically AI anomaly detection on spend, CPA, ROAS & conversions

Direct Campaign Control

Pause, resume & edit budgets — live, right from PaceWise Add or stop tracking campaigns anytime Full audit trail on every change

AI Features

AI pacing narrative on every dashboard load Ask PaceWise: AI chat for instant answers Weekly AI digest, every Monday

Alerts & Reporting

Custom alert rules with email, Slack, Microsoft Teams & Zapier delivery One-click white-label PDF reports with your logo

Team & Account

Unlimited team members, role-based access Google, Facebook & Microsoft login Ad-platform tokens encrypted at rest

Full Price List

Every Bracket at a Glance

Scroll for all 16 plans. All figures in USD.

PlanSpend coveredMonthlyAnnualAnnual /mo

Demo Up to $5,000/mo, 1 client Free Free Free

Up to $10k/mo ≤ $10,000 $55 $540 $45

Up to $20k/mo ≤ $20,000 $89 $888 $74

Up to $50k/mo ≤ $50,000 $139 $1,380 $115

Up to $150k/mo ≤ $150,000 $259 $2,580 $215

Up to $250k/mo ≤ $250,000 $349 $3,468 $289

Up to $500k/mo ≤ $500,000 $499 $4,968 $414

Up to $750k/mo ≤ $750,000 $629 $6,264 $522

Up to $1M/mo ≤ $1,000,000 $749 $7,464 $622

Up to $1.5M/mo ≤ $1,500,000 $930 $9,264 $772

Up to $2M/mo ≤ $2,000,000 $1,100 $10,956 $913

Up to $3M/mo ≤ $3,000,000 $1,370 $13,644 $1,137

Up to $4M/mo ≤ $4,000,000 $1,610 $16,032 $1,336

Up to $5M/mo ≤ $5,000,000 $1,820 $18,132 $1,511

Up to $10M/mo ≤ $10,000,000 $2,670 $26,592 $2,216

Enterprise $10M+/mo Contact us Contact us —

Every paid tier includes unlimited clients and team members, up to 100 connected ad accounts, and roughly 17% off when billed annually. Spend covered is measured on trailing 30-day spend across all connected ad accounts. Prices exclude tax.

FAQs

Pricing Questions

Total monthly spend across every ad account you connect to PaceWise — all clients, all platforms. If your accounts spend $180k a month in total, you're on the $250k bracket.

Start on the Free Demo Plan

Explore with sample data, connect one real client, no card needed. Pick a spend bracket whenever you're ready to track more.

Get Started Free Request a Quote

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PaceWise

PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.

Platform

Budget Pacing Overspend Protection Smart Recommendations White-Label Reports Integrations Google Ads Meta Ads Microsoft Advertising TikTok Ads

Solutions

Agencies In-House Teams Freelancers Team Leaders

Resources

User Guide Budget Pacing FAQs Support Platform Feedback Free Template PaceWise vs Competitors Case Studies Blog

Company

About Us Pricing Request a Quote Giving Back Data Security

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