PaceWise
Built for PPC agencies and advertisers

PPC Budget Pacing and Management Made Effortless

PaceWise helps PPC agencies keep every client budget on track. It monitors spend across Google, Meta, Microsoft and TikTok, warns teams before accounts overspend, recommends what to do next, and generates white-label client reports in one click.

Free forever to start — most budget-pacing tools only give you a 14-day trial.
∞ ⊞ TikTok Google · Meta · Microsoft · TikTok Ads
PaceWise PPC budget pacing and management software dashboard tracking spend across Google, Meta, Microsoft and TikTok Ads
4 ad platforms Google, Microsoft, TikTok and Meta side by side in one view
15 minutes Your campaign data synced with ad platforms every 15 minutes
1-click client reports White-label client reports with your agency's logo, in 15 languages
Bounded automation AI recommends. Automation only acts within limits you set
-80%
Less time on PPC pacing
-90%
Less time on client reports

BRG Digital, a 30+ client performance marketing agency, cut their daily pacing checks from a spreadsheet chore to a five-minute review — and now turns client reports around in minutes, not hours.

Read the BRG Digital case study

Results are approximate and reported by BRG Digital.

Why Choose PaceWise

See Every Client, Catch Overspend Early, Report in One Click

Most agencies find out a client overspent when the invoice arrives. PaceWise closes that gap — spend synced every 15 minutes instead of once a day like most pacing tools, one dashboard across every platform, anomalies flagged days ahead, and client-ready reporting that writes itself.

And it's built to feel obvious from the first login — clear enough that your team is working in it within half an hour. No training decks, no steep learning curve.

Every Client, One View

See which client accounts need attention in seconds — every client's pacing status, budget and spend side by side in one portfolio view. Every pacing view, alert and report is built from the same numbers, so there's no spreadsheet stitching to keep it that way.

Every client's pacing status at a glance — on pace, over or under Sort and filter by risk to see who needs attention first Google, Microsoft, TikTok and Meta combined per client
Portfolio view in PaceWise PPC management software, showing pacing status for every client at a glance
AI Recommends. You Approve.

Manual Review & Approval — or Automated Pacing & Pausing

AI can spot the fix, but automation tools that act on their own are a liability when it's someone else's ad spend. PaceWise is read-only by default — it recommends, you decide. The opt-in exceptions are Auto-Pause, which stops overspend automatically the instant a client hits its budget, and Auto-Pacing, which nudges daily budgets automatically — both bounded by limits your team sets and fixed platform-safety caps. Every other write shows exactly what will change before it happens, and every change — automatic or confirmed — lands in an audit trail after.

View-only access
Campaign structure, spend, budgets and performance — pulled via each platform's official API over OAuth.
Write only on confirmation
Pausing a campaign or editing a daily budget always requires explicit approval, with a warning that it affects live spend — unless you've opted into Auto-Pause or Auto-Pacing, both off by default and bounded to limits you set.
Bounded automation
Two opt-in automations, both off by default: Auto-Pause stops every campaign the instant spend hits budget; Auto-Pacing nudges daily budgets within the range you set plus fixed platform-safety caps.
Logged, every time
Change history records who approved what and when — so client questions have a straight answer.
One Place for Every Budget

Everything You Need to Keep Client Budgets on Track

Budget Pacing
Spend against budget in near real time, with optional auto-pacing to nudge daily budgets toward target and an AI forecast range projecting month-end for every client and channel.
Overspend Protection
Anomaly detection catches runaway spend early, with pause or budget-shift actions you confirm.
Smart Recommendations
Budget shifts between campaigns on the same channel, proposed by AI and refined by you.
White-Label Reports
Client-ready PDFs with your agency's logo, on weekly, fortnightly or monthly cycles — in 15 languages.
Ask PaceWise
Ask plain-language questions about live client data and get an answer, not a report to build.
Budget Cycles
Calendar or custom cycles with rollover, so pacing matches the way each client actually bills.
Write-on-Confirm
Read-only by default. Pauses and budget edits only ever happen when you approve them — all logged.
Team Workspace
Invite your team with Admin, Manager or Viewer roles and assign clients to owners.
Built For

Whoever Owns the Budget Conversation

Agencies

Dozens of accounts, four platforms, one media plan per client and a monthly reporting cycle that eats a week. PaceWise gives you portfolio-wide pacing at a glance and reports that go out with your logo on them.

Learn more
In-House Teams

Fixed quarterly budgets and a finance team that notices when you miss them. Track every channel against plan, catch drift early, and hand up a clean number without rebuilding the sheet each month.

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Freelancers & Consultants

You are the account manager, the analyst and the reporting department. PaceWise handles the pacing watch and the client PDF so your billable hours go into the work that actually moves performance.

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Team Leaders

See which accounts need attention and who owns them, without asking. Assign clients to team members, set roles, and know that no one can push a change to a live campaign by accident.

Learn more
Leading Ad Platforms We Are Partnered With
Google Ads
Meta Ads
Microsoft Advertising
TikTok Ads
Smart Recommendations

Know What to Fix Next, and Why

PaceWise proposes intra-channel budget shifts with the reasoning attached — which campaign, how much, and what it does to pacing. You pick the from and to, review the effect, then confirm. Cross-channel observations stay advisory, because media plans are fixed.

Try It Free
Smart budget recommendations panel in PaceWise PPC management software, ranking intra-channel shifts by impact
Global Ready

White-Label Reports in 15 Languages

Managing clients outside the US? PaceWise generates client-ready PDF reports — budget, ROAS, CPA and an AI-written performance summary — in English, French, Spanish, German, Portuguese, Italian, Dutch, Polish, Turkish, Swedish, Simplified Chinese, Traditional Chinese, Indonesian, Japanese and Korean. Pick the language once per client in Client settings, and every future report comes out fluent, not machine-translated after the fact.

15 Languages Supported
French — shown below English Spanish German Portuguese Italian Dutch Polish Turkish Swedish Simplified Chinese Traditional Chinese Indonesian Japanese Korean
Set once per client — every future report follows automatically Metric names like ROAS and CPA stay in English everywhere
White-label PPC client report generated by PaceWise in French, showing budget, ROAS, CPA and an AI-written performance summary
FAQs

Questions Agencies Ask First

Google Ads, Microsoft Advertising, TikTok Ads and Meta Ads, connected through each platform's official API. You authorize access with OAuth directly on the platform — PaceWise never sees your login credentials.
Security & Access

Connected the Way Platforms Intend

You're handing over access to client ad accounts. Here is exactly how that access works.

OAuth Only
You authorize access on the platform itself. PaceWise never sees or stores your login credentials.
Official APIs
Every connection runs through the platform's own approved API — no scraping, no unofficial workarounds.
Tokens Encrypted
Ad-platform access tokens are encrypted at rest, and you can revoke them from the platform at any time.
Never Resold
We don't sell or share your advertising data, and we don't use it to train third-party AI models.
What Agencies Say

From the People Who Own the Budget

We used to find out about an overspend when the client did. PaceWise flags it days out, and the fix is one confirmation away — it has taken budget panic out of our month-end entirely.

Anna Roberts
Digital Marketing Director
BRG Digital Digital

Monthly reporting used to cost us the better part of a week. Now it is a one-click white-label PDF with our logo on it, and the pacing story is already written for us.

Byran Series
Chief Executive Officer
BA Bright Ads
See How PaceWise Compares to Other PPC Tools
Side-by-side on pricing, automation and the features that actually matter.
See the comparison
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Stop Finding out about Overspend from the Invoice

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PaceWise

PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads, TikTok Ads and Meta Ads.

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