Microsoft Ads Gets the Leftover Attention
Microsoft Advertising often gets a fraction of a client's Google budget, but an overspend there is just as real a problem on the invoice.
Campaigns imported from Google Ads start in sync, then drift as each platform's auto-bidding and inventory behave differently — budgets that made sense on day one stop matching reality.
When time is short, Microsoft is usually the last tab opened — which means it's also the one most likely to go unchecked for days.
Everything You Need to Pace Microsoft Advertising Spend
Spend against budget in real time, projected to month-end for every client and channel.
Anomaly detection catches runaway spend early, with pause or budget-shift actions you confirm.
Client-ready PDFs with your agency’s logo, on weekly, fortnightly or monthly cycles.
Budget shifts between Search and Shopping campaigns on Microsoft Ads, proposed by AI and refined by you.
Calendar or custom cycles with rollover, so pacing matches the way each client actually bills.
Invite your team with Admin, Manager or Viewer roles and assign clients to owners.
Connected Through Microsoft's Own Ads API
Connect a Microsoft Advertising account from the Connect page — a standard OAuth login, no manual exports. PaceWise pulls every active Search and Shopping campaign automatically and starts pacing against that client's monthly budget immediately, recalculating every 15 minutes against trailing spend.
When a client's spend crosses 85–90% of budget, PaceWise emails an early warning. If spend still reaches 100%, auto-pause stops the Microsoft Advertising campaign automatically — a safeguard you can turn off per client if you'd rather handle it yourself. Nothing changes without you: PaceWise is read-only by default, and only pauses a campaign or edits a daily budget after you confirm it on-screen, with every change logged to an audit trail. New to the concept? See our budget pacing hub for the fundamentals.
Give Microsoft Ads the Same Attention as Google
Priced on ad spend, not per seat — unlimited clients and team members on every plan. Start on the free Demo plan, no card needed.
PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.