With no one else checking budgets, a quiet week on one client can become an overspend you only see on the invoice.
Pulling numbers, updating spreadsheets and double-checking calculations for every client is time you can’t bill for performance work.
When a client asks how their budget is tracking, you want a straight answer ready — not a scramble through four platforms.
Anomaly detection watches each platform’s daily spend and alerts you by email, Slack, Microsoft Teams or Zapier.
Client-ready PDFs with your own logo, on weekly, fortnightly or monthly cycles.
Spend against budget in real time, projected to month-end for every client and channel.
Ask plain-language questions about live client data and get an answer, not a report to build.
Budget shifts between campaigns on the same channel, proposed by AI and refined by you.
Read-only by default. Pauses and budget edits only ever happen when you approve them — all logged.
Connect a client's ad accounts, set their monthly budget, and PaceWise recalculates pacing every 15 minutes against trailing spend — no manual exports, no weekly spreadsheet updates. An early warning goes out once an account crosses 85–90% of budget, and optional auto-pause stops spend the moment it hits 100%, so a client's campaign can't run away between the times you check in.
PaceWise never changes a live campaign on its own — every pause, budget shift or daily-cap edit shows you exactly what's about to happen and waits for your confirmation, with each change logged for your own records. The Demo plan is free with one real client, so you can run it on an actual account before deciding whether to pay for more. New to the concept? See our budget pacing hub for the fundamentals.
Start on the free Demo plan with one real client of your own. No card needed.
PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.