Opteo is a Google Ads optimization tool with improvement suggestions and automated bid/budget rules, but it's Google Ads only — no Microsoft, TikTok or Meta Ads support, and no portfolio-wide overview across clients. PaceWise paces budgets across Google, Microsoft and TikTok Ads today (Meta coming soon), with an instant multi-client portfolio view built in.
Which ad platforms PaceWise and Opteo connect to.
| PaceWise | Opteo | |
|---|---|---|
| Google Ads | ✓ | ✓ |
| Meta Ads | Coming soon | ✗ |
| Microsoft Ads | ✓ | ✗ |
| TikTok Ads | ✓ | ✗ |
Seeing every client's status at a glance, and getting a report out the door in one click.
| PaceWise | Opteo | |
|---|---|---|
| Instant portfolio overview | ✓ | ✗ |
| At-a-glance prioritization | ✓ | ✗ |
| White-label client reports | One-click, all platforms | Google Ads only |
How often data refreshes, and what each tool automates versus recommends.
| PaceWise | Opteo | |
|---|---|---|
| Data sync frequency | Every 15 min | Every 6–24 hrs (by plan) |
| Automatic budget pacing | Recommended by AI, actioned by human | ✗ |
| Cross-platform budgets | Recommended by AI, actioned by human | ✗ |
| Custom budget alerts | ✓ | ✗ |
PaceWise is priced on total ad spend under management — unlimited clients and team members on every plan.
| PaceWise | Opteo | |
|---|---|---|
| Free trial | Free forever | 14 days |
| Small agency (<$150k/mo) | $259/mo $215/mo annual | $249/mo (<$100k) |
| Medium agency (<$250k/mo) | $349/mo $289/mo annual | $499/mo |
| Large agency (<$500k/mo) | $499/mo $414/mo annual | $999/mo |
Configurable thresholds, and notifications wherever your team already works.
| PaceWise | Opteo | |
|---|---|---|
| Critical alerts | ✓ | ✓ |
| Custom alert thresholds | ✓ | ✗ |
| Notifications via messaging apps | ✓ Slack & Teams | ✓ |
Read-only by default. Every pause or budget change is surfaced as a recommendation and only applied after your team confirms it.
One-click client reports with your agency's own logo and only client-safe metrics — no separate reporting tool to buy or maintain.
Unlimited clients and team members on every plan — you pay for ad spend managed, not team size.
Campaigns in any language are paced the same way as English ones. Client reports go out in 8 languages, picked per client.
Platform, pricing and feature details for Opteo are drawn from their own published pricing and comparison materials as of October 2026, and may have changed since — check their site for current details. "PaceWise" figures reflect the product as currently shipped; Meta Ads is in active development. See the full comparison for how PaceWise stacks up against every tool in this category.
Free forever to start — a sample client to explore, plus one real client of your own. No card needed.
PaceWise is a next-generation, AI-powered PPC budget pacing and management platform for agencies and in-house teams. It brings spend visibility, pacing alerts and budget control across Google Ads, Microsoft Ads and TikTok Ads — with Meta coming soon.